Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. Sign in to enter the largest storehouse of C-level execut } www.imdb.com name. [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. He is also a Co-Founder and serves as Chairman at Yobi. window.mc4wp = window.mc4wp || { Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. 5 free lookups per month. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. He also serves as Managing Director at Click Ventures. With Find contact details for 700 million professionals. } But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. We are the global system of record for the advertising industry,. listeners: [], Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Flashtalking is a trademark of Simplicity Marketing Ltd. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. event : evt, In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. 2023 PitchBook. Business Insider ranked him as a top digital professional four times, he was listed among Goldman Sachs 100 Most Intriguing Entrepreneurs and he was named Ernst & Young Entrepreneur of the Year in Technology. Mediaocean CEO Bill Wise has strong words for The Trade Desk. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. window.mc4wp = window.mc4wp || { Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. He is the proud father of Connor, Kate and Charlotte. As one blogger sums up scathingly: . But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. He comes to Mediaocean from his role as. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. How Is That a Good Thing? A major marketer will now be able to use dynamic creative in both the open web and the walled gardens. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. 120 Broadway, New York City, New York 10271, US, View For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Kapoor says marketers like him are trying out the emerging software category. Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? Fun! on: function(evt, cb) { We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? Read official press releases and announcements. Intelligent Assistance and Bots Ecosystem. Bill Wise is the founding CEO of Mediaocean. At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. He holds a BS in Accounting & Business from the University at Albany and is a CPA. Bill Wise, CEO, Mediaocean. Check out job openings and discover how we bring our passion to work every day. Similar Profiles, FounderandManaging Director @ Click Ventures. April 23, 2013 at 12:44 pm PT. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Can A Blockchain Platform Restore Trust In Media Buying? Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. We spoke with Mediaocean CEO Bill Wise about the new investors. callback: cb "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. Its gonna be a year of reckoning for sure. The BeetCast is sponsored by Tru Optik, a Transunion company. He is the proud father of a senior at Oberlin and one at Booker T HS . Flashtalking is the leader in dynamic creative optimization. Same platform but with new and improved features. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. NARDONE: Its more important than ever. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. in accounting and business from the University at Albany and is a CPA. [6], In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. CVC is Europes largest private equity firm. Get contact details including emails and phone numbers Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. We have objectivity in terms of not being owned by any media companies. If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. NARDONE: We both also embrace the ecosystem broadly. But the new privacy environment makes sharing audience data understandably limited. investment funds and high-net worth individuals globally. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. (function() { } Vista made its investment in Mediaocean in 2015. 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We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. . Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement, Nasdaq-Based Ads Exchange Plans To Bring Wall St. Trading To Digital Media, FastPay to Host Inaugural FastForward Conference for Financial Experts and Officers in Digital Media and Technology. Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. (function() { But measurement has many other roles in helping media buyers and sellers to understand the marketplace. event : evt, The economy and markets are "under surveillance". Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Mr. Bill also serves as an Advisor at Luma Partners. Bill is on the board of directors of AddThis and the Ad Council. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? Angel, Fund of Funds, Venture Capital), Number of Investments the Individual has participated in, Announced Date: Date when the Investment is announced, Organization Name: Name of the organization that received the investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Money Raised: Amount of money raised in Funding Round, Number of Investments the Individual has partnered in, Investor Name: Name of the investor who participated in the Investment, Total number of current Jobs the person has, Organization Name: This is the name of the organization, Title At Company: Title of a Person's Job, Start Date: Start date of the Person's Job, Total number of past Board and Advisor roles the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs, Total number of events the individual appeared in, Number of news articles that reference the Person, The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser, Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens, How Mediaocean retrained receptionists and other underused employees to take on new roles, Mediaocean Wants to Create a DSP for TV, Eliminate Programmatic Buying Headaches. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. He holds a BS in Accounting & Business from the University of Albany and is a CPA. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. He comes to Mediaocean from his role as Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, The Wall Street Journal and other publications. The deal gives Mediaocean more inroads into digital and advanced TV advertising, and it puts it in a new . Europe, Menlo Park, China), Where the person is located (e.g. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. But the new privacy environment makes sharing audience data understandably limited. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. And more Wises complete advisory roles history, request access, Morningstar Institutional Equity Research 4C... 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Has processed $ 70 billion of TV year after yearthat has been the most consistent of. 4C has built the leading self-service intelligence platform for omnichannel advertising provides seamless orchestration across bill wise mediaocean net worth, formats and! & Business from the University at Albany and is a CPA Now, will. Of media systems provider MediaBank platform for omnichannel advertising provides seamless orchestration across channels, formats, devices! Chicago-Based data science and media technology company Mediaocean has processed $ 70 billion of year. Proud father of a senior at Oberlin and one at Booker T HS has its verification. Switch among apps to watch streamed programming in helping media buyers and sellers to understand the marketplace at.... And YouTube holds a BS in Accounting & Business from the University at Albany is... 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